The Timeline
My career has been built at the intersection of brand soul and commercial strategy. While my story is best told through the impact I have made on teams and customers, I understand the value of a traditional resume.
Below is the official version of my professional history. It covers my experience as a revenue-focused Chief Marketing Officer and my deep roots as an Experience Architect. This timeline reflects twenty years of driving growth through customer-centric thinking and operational rigor.
Key Highlights Featured
Strategic Leadership: Co-architecting the rebrand narrative during the Rubicon Project–Telaria merger and unifying visual systems across North America, EMEA, APAC, and LATAM.
Revenue Impact: Driving a 150% increase in enterprise leads and a 36% lift in multi-company deal activity.
Global Scale: Leading distributed teams to deliver 50+ annual customer programs across five continents.
Operational Efficiency: Reimagining legacy programs into digital-first models that reduced production costs by 80% while expanding reach by 200%.
Prestige Restoration: Delivering the highest profitability in the 50-year history of the CLIO Awards through full brand turnaround.