Magnite

(Formerly Rubicon Project)

Building a Global Experience Engine for Scale

Challenge

Driving Brand Consistency Across a Rapidly Growing Global Footprint

 We did not need more events. We needed unforgettable ones.

Over a six-year tenure, I transformed a fragmented events calendar into a high-performance global marketing engine. We faced a high-volume, low-impact schedule that was stretching resources thin and diluting the brand narrative. We needed a strategy that could scale across multiple continents while moving the needle on enterprise deal flow.

Solution

Operational Rigor • Intentional Design • Global Scalability

We optimized the global portfolio by 75%.

I led a radical restructuring of our field marketing strategy by reducing the annual event count from 160 to fewer than 40. By eliminating 75% of our low-impact activations, we were able to reinvest those resources into high-value programs that demanded executive attention. This focus ensured every dollar spent was a strategic investment.

We designed for sales progression.

We moved away from generic networking and toward a "purpose-built" calendar. Every experience was engineered to progress clients through the sales funnel. We created environments where sales leaders could have deep, uninterrupted conversations that accelerated the transition from prospect to partner.

We created a unified brand identity for a global audience.

Whether in North America, EMEA, or APAC, we ensured every experience reflected our premium market position. We traded volume for quality, creating polished and exclusive environments that signaled our role as a sophisticated strategic partner to the world’s largest publishers and buyers.

We delivered a seamless narrative for a major merger.

My tenure culminated in the successful unification of two distinct corporate identities during a major publicly traded merger. I co-architected the rebrand narrative and visual systems, ensuring that the years of operational discipline I established were the foundation for the new organization’s global launch.

Result

80% Fewer Events • $1MM in Savings • 36% Increase in Deal Flow

Six years of operational discipline delivered standout engagement and measurable ROI.

By cutting the noise and focusing on high-impact engagement, we fundamentally improved the cost-to-acquisition ratio. This disciplined approach established a scalable framework that protected the P&L while delivering a 36% lift in multi-company deal activity.