InMobi

Turning Complex Data into Enterprise Growth

Challenge

Translating Technical Complexity into Market Value

Everyone was talking. No one knew what to do.

AI and "attention" were trending topics while traditional tracking methods like "cookies" were crumbling. Apple and Google were simultaneously increasing restrictions on "fingerprinting." Marketers lacked a clear path forward and did not understand how InMobi could solve these emerging identity challenges.

Solution

A High-Velocity Lead Generation Framework

Strategic Insights: Establishing authority through data-driven storytelling.

We moved beyond standard collateral to build a content engine fueled by proprietary data. We transformed complex shifts in privacy and AI into actionable playbooks that resonated with executive decision-makers.

Scalable Partnerships: Accelerating reach with eMarketer.

We co-hosted a strategic webinar with eMarketer and Human to address the evolving mobile landscape. The program reached 2,000 registered attendees and exceeded our performance goals by 150%. Every registrant was entered into a sophisticated follow-up sequence to deepen engagement and qualify intent.

Experiential Architecture: Bridging the gap between content and commerce.

To cut through the noise of Advertising Week in NYC, we invited our high-intent webinar attendees to an exclusive executive session. We hosted over 200 guests for a curated experience that balanced technical strategy with meaningful networking.

Full-Funnel Integration: Driving sales-qualified conversations.

This was not a standalone event. It was a deliberate journey from digital awareness to white paper education to in-person closing. Each touchpoint was designed to move enterprise prospects closer to a sales-qualified conversation.

Result

150% Increase in Lead Volume • 30% Decrease in Unqualified Leads • 43% Progression Rate from Webinar → White Paper → Event

Strategic Impact: Redefining the sales conversation.

We successfully made AI, attention, and addressability feel approachable and actionable for our clients. By aligning our creative narrative with real-world technical challenges, InMobi established itself as the primary authority on the future of mobile privacy and enterprise growth.