I’d love to contribute wherever experiential marketing, event strategy, or live brand storytelling intersect with ASU’s programs — whether that’s within the W.P. Carey School of Business, the Herberger Institute for Design and the Arts, or through interdisciplinary courses that blend marketing, design, and media.

This could mean building an elective, mentoring a capstone, guest lecturing, or developing a short-form course or certificate module. I’m open to whatever format best fits your vision and your students.

It’s what happens when strategy meets experience.
Experiential marketing is about creating real-world moments that connect people to brands on an emotional level — whether that’s through a launch event, an immersive campaign, a pop-up, or something completely unexpected.
It’s not just marketing you see — it’s marketing you feel. And in today’s world, it’s what cuts through the noise.

Here are a few examples of classes I’d love to develop or collaborate on:

• Experience Architecture
  How to design events and activations that align brand goals with audience needs.

• Story-Driven Strategy
  Building campaigns from narrative structure, emotional psychology, and brand purpose.

• Live Lab: From Idea to Activation
  Students work in teams to pitch and prototype a real experiential campaign.

• Marketing That Moves
  Exploring the art and business of creating brand experiences that drive both emotion and results.

I’ve led marketing and experiential teams for 20+ years across the media, tech, and lifestyle sectors.
I’ve produced global campaigns and events for brands like the Clio Awards, Cannes Lions, Billboard, and The Hollywood Reporter, and have worked closely with top-tier creative agencies and talent teams.
From building campaigns to producing large-scale live activations, I’ve helped bring bold ideas to life — and I’m ready to help students learn how to do the same.

Yes — in several non-traditional settings.
I’ve spoken at the School of Visual Arts in NYC, led award-entry workshops for agency creatives, and conducted internal trainings on experiential strategy and team-building.
While I haven’t taught a formal university course yet, my approach is hands-on, collaborative, and rooted in real-world practice. Think studio-style teaching meets brand lab.

Students in marketing, business, design, communications, media, or entrepreneurship — basically anyone who wants to create work that lives beyond a deck or a classroom.
This kind of course is built for doers. For makers. For students who want to launch something, build something, or bring big ideas into the real world.

Yes — I spend part of the year in Phoenix, and am fully available for in-person teaching, guest lectures, or hybrid classes.
Being close to campus gives me the flexibility to engage meaningfully and consistently with students and faculty.

Ideally, longer-term.
I’d love to become part of the academic community at ASU — whether that’s as an ongoing adjunct, guest faculty, or curriculum collaborator. This is the beginning of a bigger pivot in my career: from leading brands to helping lead students into the industry.

Absolutely.
I’ve worked closely with brand teams, founders, and creative leads in both corporate and startup settings. If there’s a fit within continuing education, certificate programs, or innovation labs, I’d be excited to bring a practitioner’s perspective to that space.

To contribute in a thoughtful, useful way.
This isn’t a mid-career fantasy about becoming a professor — it’s a real desire to share what I’ve learned with students who are ready to do the work. I know academia has its own rhythms, processes, and expectations. I’m not asking to skip the line — just to start a conversation and see where I can be helpful.